Trade Developer Job Description

Trade Developer Job Description

We are looking to recruit a Trade Developer whose main responsibility will be to achieve aggressive sales growth targets by widening the reach of GSK Consumer Healthcare products in rural and urban markets by partnering with Wholesalers, Pharmacies and supermarkets.

Essential Job Responsibilities:

The successful candidate’s principal responsibility will be to implement sales strategies through aggressive selling ensuring that there is adequate distribution of company products in the trade, maintain visibility of the brands through proper merchandising and placement of point of sale materials at the strategic sites within the assigned territory.

The key roles are as outlined below:

 Identify and manage wholesalers, top Pharmacies and Supermarkets in the assigned territory.

 Actively participate in selling to key customers and identification of new markets and new customers within the assigned territory to ensure sales targets are achieved.

 Manage debt recoveries so that customers fall within agreed payment periods.

 Gather information on market trends and competitor activity to enable GSK & GSK Distributor adopt appropriate strategies.

 Build good relationships with wholesalers, top Pharmacies and Supermarkets within the assigned territory

 Implement promotional plans and activations that drive consumption in the general trade and pharmacy channel.

 Assist in achievement of secondary sales by distribution of company products through the trade partners.

 Assist the GSK Distributor in planning and implementation of the sales strategies such as developing route itinerary and ensuring on time in full deliveries.

 Supervise and work with GSK Distributor representatives and merchandisers in the respective regions to ensure they achieve the set Key Performance Indicators.

 Ensure the region is covered adequately for effective distribution of the brands at the retail level.

 Ensure placement and effective utilization of point of sale materials.

 Keep a detailed database of all key customers and routes in the assigned territory.

 Provide daily, weekly and monthly reports on market activities and on performance of customers & brands.

Qualifications & Knowledge:

The successful candidate will have a minimum of College Diploma in a business related field preferably in Marketing or Business Administration with at least 2 years experience within a sales role. The candidate will have a good understanding of the consumer Healthcare environment with experience from a Fast Moving Consumer Goods company.

The candidate will have good interpersonal, communication and distributor representative’s supervisory skills so as to be able to manage a field sales team and interrelate with different levels within and outside the distribution network. They will have excellent selling skills complimented with good verbal and written communication skills.